Rumors has surface recently that Acoustic & Lighting has signed a deal with Sennheiser Asia to become the Sole Distributor for Sennheiser MI range of microphones for Malaysia. For many years Acoustic & Lighting is just one of the dealers for Sennheiser in Malaysia and there are a few other Sennheiser dealers but now there is only one.

Acoustic & Lighting has been a pioneer in AV distributors in Malaysia and in the recent years with the aggressive marketing they have signed a few strong deal with a few well know brand and now with Sennheiser. To be the sole distributors the company must commit a big number for the sales of microphones and it has to be bigger than total sales by a few dealers last time. This will not be easy. I do not know how much they have promised to the Sennheiser Asia but it is certainly a bigger turn over. With new showroom being renovated dedicated just for Sennheiser products other player will have to buy from him.

With the sudden change of the marketing strategy by the Sennheiser Asia will certainly benefited other microphone brand like AKG, Shure and other microphone brands. They will fill in the gap where other AV company is now without Sennheiser microphone. Their sales will suddenly increases as well since Sennheiser has replace G2 series with a more advance and expensive G3.  Last year Sennheiser has launched G3 microphone is Renaissance Hotel KL.

Will these partnership of Sennheiser and Acoustic and Lighting benefit the market? We have to wait and see.